The golf trade is seeing a surge in demand through the pandemic, with PGA Tour Superstore reporting a 55% improve in total year-to-date gross sales in contrast with 2019.
Demand is so excessive that suppliers are struggling to maintain up, Dick Sullivan, CEO of PGA Tour Superstore, mentioned on CNBC’s “The Exchange” on Friday.
“We’re listening to that factories are buying extra factories abroad to maintain up with this unbelievable demand,” Sullivan mentioned.
“The demand has been unprecedented,” he mentioned — and sudden.
“There is no factories anyplace world wide that predicted this type of development,” Sullivan mentioned.
“In loads of circumstances the assumptions have been that when we have been vaccinated, as soon as folks have been in a position to return inside, that much less folks can be exterior, and we’re not seeing that,” he mentioned. “We’re persevering with to see folks wish to be exterior.”
PGA Tour Superstore can be going through the identical supply-chain challenges as others within the retail trade, with congested ports, container shortages and Covid-19 outbreaks slowing shipments.
“We’re not proof against what we’re seeing all over the place throughout all industries, however we’re working with all our suppliers, and, , what might have been just some days of lead time sadly is popping into weeks,” Sullivan mentioned. “However I used to be in California this week working with suppliers to see how we will speed up the lead occasions to verify we fulfill this demand.”