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Why Christmas In July is the Hallmark Channel’s Secret Snowy Weapon – E! On-line

 Put down the sunscreen and seize your ugly sweater as a result of probably the most fantastic time of the yr is right here—once more. 

Since 2012, the Hallmark Channel has piggy-backed on the large success of its annual Countdown to Christmas programming occasion by launching Christmas in July, giving its devoted fanbase but one other month crammed with vacation cheer and irresistibly tacky motion pictures. 

Whereas it began off as a motive to re-air its stacked steady of seasonal choices, {the summertime} go to from Santa shortly proved to be a viable advertising alternative, so Hallmark determined to commerce the solar for snow, pausing their roll-out of summer-themed content material. 

“Christmas in July was a right away hit and the franchise has continued to construct momentum as extra individuals uncover the programming occasion every July,” Randy Pope, the senior vice chairman of programming and growth, informed E! Information. 

And in 2015, the community started premiering one new unique Christmas film in July, with Crashing By means of the Snow starring Amy Acker and Warren Christie set to premiere on Saturday, July 10.

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